Bloom Beauty
Booking, loyalty and SMS reminders for independent salons.
Treatwell takes 30% on every booking. Customers thought of the salon as a Treatwell listing, not a brand. No-shows averaged 15% of bookings.
Own-branded booking app, SMS reminders the night before with a one-tap reschedule link, loyalty card baked in. The salon owns the customer relationship.
Mock pilot live. No-show rate target: under 5% with SMS reminder.
The story behind the build.
The owner used to send manual WhatsApp reminders the night before. She wanted Treatwell quality but on her own terms. We adapted the restaurant template into a booking-first flow and added SMS reminders as the killer feature.
Features that matter.
Online booking with stylist preference
SMS confirmation, reminder and rebook prompt
Loyalty points (book six, seventh free)
Calendar sync to stylist phone via iCal
In-chair tablet for walk-ins
Customer-facing app with rebook history
